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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06825_Field_TCUM T390.txt
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1996-04-10
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900b
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16 lines
Nothing could be farther from typographic culture with its
“place for everything and everything in its place.”
Mrs. Warde has spent her life in the study of typography
and she shows sure tact in her startled response to letters that
are not printed by types but painted by light. It may be that
the explosion that began with phonetic letters (the “dragon’s
teeth” sowed by King Cadmus) will reverse into “implosion”
under the impulse of the instant speed of electricity. The
alphabet (and its extension into typography) made possible
the spread of the power that is knowledge, and shattered the
bonds of tribal man, thus exploding him into agglomeration of
individuals. Electric writing and speed pour upon him,
instantaneously and continuously, the concerns of all other
men. He becomes tribal once more. The human family becomes
one tribe again.